ESB Logo
Explore decades of milestones, stories, and moments that shaped our history. Navigate by decade to discover what defined each era.
1920s - 1930s
The earliest ESB logo
This is the earliest recorded ESB logo, used in a number of print advertisements. It was used in the late 1920s and the 1930s.
1930s
Logo for showrooms and print advertisements
Another example of an ESB logo from the 1930s. Usually used in print advertisements for the ESB Showrooms at 25 St Stephen’s Green, Dublin.
1940s
Frank Brandt's design
This ESB logo, depicting a flash of electricity over water, was designed by Frank Brandt in the early 1930s to symbolise the production of electricity from the Shannon Scheme.
The logo for vehicles
Another logo was used by ESB in the 1940s on a number of its vehicles used during the Rural Electrification Scheme.
1950s - 1970s
Norman Penny's design
Late 1950s design by Norman Penny, depicting the letters ‘ESB’ inside a television screen shape.
1970s - 1980s
The Jim Mahon redesign
In 1979, Jim Mahon redesigned Norman Penny’s ESB logo, ‘opening up’ ESB’s logo to reflect a more modern era.
1980s - 2010s
Declan Hogan's design
Designed in 1987 by Declan Hogan, Art Director, and the team at Peter Owens Ltd., to reflect ESB’s public image as a vibrant, modern organisation. Variations on this design were launched in 1999 by Creative Inputs, and in 2002 for ESB’s 75th anniversary.
2010s - present
A new vision
In 2012, Brand Union ‘refreshed’ ESB’s logo, signalling our new vision of being Ireland’s foremost energy company, competing successfully in the all-islands market and our mission to bring sustainable and competitive energy solutions to all our customers.
