Advertising
Since its’ inception, ESB public relations played an important role in the promotion and education of the nation in electricity.
Explore ESB’s advertising history
This section of the website provides an overview of media collections that can be found in the ESB Archive, as well as an opportunity to view some of them. This section on includes film and tv advertisment with descriptions of the recording, duration and format.
Go to the media archiveTV adverts
Going back, 1988
Commercial depicting a son returning home. Highlights how electricity enhances the quality of life.
Electricity is different, 1983
ESB promotional film depicting the various uses of electricity, its value for money and the benefits it brings to human.
Electricity is different, 1983
Commercial advertising price reductions for storage heating systems. Features karate man smashing electricity prices in half.
Remote Control, 1998
Television advertisement first aired 1998. The commercial features a toddler watching a cartoon of a dog using electrical appliances.
Millennium, 1999
ESB Millennium Ad, 26 November 1999. TV commercial marking ESB's Millennium celebration, featuring three Irish landmarks.
Nightsaver, 1990
Television commercial with a catchy jingle, advertising lower night-time rates of electricity.
Print adverts
From the early 1920s campaigns to the 1990s, browse the print adverts ESB used to help bring electricity into Irish homes.
View print advertsDocumentaries
Poolbeg, The story of a Generation Station, 1977
Commercial depicting a son returning home. Highlights how electricity enhances the quality of life.
Turlough Hill, Workers Accounts, 1972
Film on the construction of Turlough Hill looking at the design, engineering and technical skills and social aspect.
The Female Electrician, 1992
ESB film regarding career opportunities for female electricians and engineers.
Turlough Hill, Peak Power, 1975
Film documents the construction of Turlough Hill which took six years to build, at a cost of £21million.
Moneypoint Power From Coal, 1985
Documentary detailing the construction and engineering milestones of Moneypoint Generation Station, Co. Clare, ESB’s first major coal burning generating station.
Tomorrow’s Houses Today, 1984
A look at ESB’s energy efficient houses research project in Kilcock, Co. Kildare in co-operation with the EU.
Marketing Material
PR Pamphlets: 1920s - 1930s
PR Pamphlets: 1940s - 1960s
